Why You Must Use Social Networking to Succeed
Did you know that Sarah Palin hasn’t given a media interview in months? It’s true. She doesn’t talk to reporters at all. Outside of her commentary stints on Fox News, she has no direct contact with any...
View ArticleHow to Write an Elevator Speech — Crafting Your Identity
Most of us are backward. When given the ideal opportunity to engage a potential client we often end up muttering under our breath and fumbling a golden opportunity to connect in a meaningful way. Too...
View ArticleHow to Get Insurance Referrals: The Art of Client Appreciation Events
Increase Loyalty and Attract New Clients Many advisors and agents have already discovered that a key ingredient in their efforts to increase client loyalty and attract new clients is by hosting...
View Article24 Tight, Tactful and Telling Elevator Statements
Do you want a quick, attention-getting way to describe what you do? How do people know what you do? You don’t wear a label they can read to know what you do, and if you let them make up their own minds...
View ArticleLinkedIn Strategies and Tactics for Prospecting
Most of us know that LinkedIn is one of the more popular business-oriented social media sites. And many of us use it to varying degrees. Considering that it has over 100 million members in over 200...
View ArticleYour Personal Positioning Statement vs Your Elevator Pitch
Pssst. I have to share a secret with you. But you can’t tell anyone. Ready? What we’re going to discuss is not really an elevator pitch. Because if it were, it would encourage you (even force you) to...
View ArticleThe Elevator Speech that Tripled a Financial Advisor’s Income!
Marketing is the #1 challenge facing advisors today. It’s less effective than it used to be and it costs more than it ever did. So what can you do? Simply continue to spend more and more on...
View ArticleIs Phoning Dead?
There are a million reasons to believe that using the telephone is a futile way to set an appointment. Two years ago at MDRT a main platform speaker waved his phone in the air and announced, “This is...
View Article16 Unique Elevator Speech Examples
As a financial advisor, how you describe what you do, can be the difference between a quick sale… and a quick exit. When you have an astoundingly interesting elevator speech, you can hook people...
View Article3 Introduction Blunders to Avoid
I blew it and I knew it. I botched an introduction. I should have known better. You might as well learn from my mistakes – right? Here are three blunders I have personally made – the first one very...
View Article3 Introduction Blunders to Avoid
I blew it and I knew it. I botched an introduction. I should have known better. You might as well learn from my mistakes – right?Here are three blunders I have personally made – the first one very...
View ArticleReferrals Aren’t Enough Anymore!
Have you noticed how difficult it is to reach people these days? I’m sure you have. It’s hard enough reaching our existing clients, let alone prospects. The days of walking away with names and numbers...
View ArticleWhen Prospects Go Cold on You
Don’t you just hate it when a prospect, seemingly very interested in the work you do, suddenly goes MIA?Of course, there are any number of reasons why this can happen. It’s possible, that you didn’t...
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